National Sales Network (NSN) – Black Enterprise Magazine’s April Edition

by Victor Antonio, Sales Buy•ologist

I’ve been invited to speak at the National Sales Network (NSN); an African-American organization dedicated to creating better salespeople and entrepreneurs.  Here’s a sneak peek of the ad that will appear in the upcoming April edition of Black Enterprise magazine.

National Sales Network (NSN) Ad in April's Black Enterprise magazine

Contrast Principle in Selling and I’ll Think About It!

by Victor Antonio, Sales Buy•ologist

When you think about selling, most people have a complicated sales process in their heads about how to go about making a sale.  This past weekend I challenged myself with the notion of coming up with the simplest definition of selling and a basic model that anyone who is in selling could grasp with little or no effort.

In my Occam Razor-esque search I was able to formulate a basic conceptual model that encapsulates the gambit of selling.  The concept is very simple, but deceivingly so.  Selling is about Before and After.  A client wants to know what his life will be like after he buys your product or service.  His motivation to buy will be based on his ‘before’ context or reference point.  That’s it!  Sales in one simple concept; before and after.

Rich Poor Before and After Sales Training - Contrast Principle

For example, if you are selling a new piece of technology that has many whiz-bang features, the client will first take note of his current situation (before) and evaluate whether buying from your will improve his position (after).

We’ve all seen those weight loss adds that show the before and after results.  We all seen the hair loss commercial where the guy is bald, but afterwards they have a full head of hair.  This is essentially the contrast principle in action.  If you can show the client what the ‘after’ will be like and show a dramatic difference, the more likely you are to convince the buyer to buy from you.

All a customer wants to know is what will be the difference after he buys from you.  Here is where the salesperson’s ability to draw attention to those differences (differentiators) will make or break the sale. On the other hand, if the “after” image the salesperson presents is full of uncertainty and ambiguity, the client will stick with their ‘before’ status and not buy.

When a client says, “I’ll think about it.”, what they’re really saying is “You haven’t convinced me that my buying from you will change for the better.”

Sales X Factor – Qualify, Question, Value X and Present

by Victor Antonio, Sales Buy•ologist

In the next week or so I’ll be publishing some videos titled, Sales X Factor for salespeople who have to sell value over price in their business.   My goal is to give you the salesperson an easy to remember model for selling, as opposed to the complicated systems of selling you find in the market.

Reality Check: Many of us have been to sales training workshops or courses in the past where at the end of the event you get to take home a 3 ring binder that’s 2 inches thick and you’re expected to review and implement your new found knowledge.  The reality is that once you leave the workshop, you more than likely never to review the material again.

Sales X Factor

The Sales X Factor is a simple model I’m proposing that won’t require you to memorize a complicated sequence of steps in your sales process, but yet, provide you with a consistent structure you can use to sell more effectively.

-

Middle East Leadership Academy (MELA) – Sharm El Sheikh, Eygpt – Dubai

by Victor Antonio, Sales Buy•ologist

On March, 2012, MELA will bring together 40 of the region’s most dynamic mid-career leaders from 13 countries in the Middle East for an 11-day Academy, the first phase of an innovative, life-changing experience.

MELA Academy participants know deep down they are leaders but have a profound and continuing desire to explore their talents to become even more powerful and effective, both personally and professionally.

Back in October 2011 I was invited (see picture above) to be part of a team of instructors from the United States to speak (on sales) to the group and share our expertise.  The event was held in the beautiful seaside country of Sharm El Sheikh, Egypt.

I am glad to announce that I have been invited back to speak and this time the MELA event will be held in Dubai.

Real World Example of How to Influence Price Perception by Using Words Instead of $ or Numbers

by Victor Antonio, Sales Buy•ologist

Not to long ago I posted a Sales Influence Moment video #60 explaining how client’s perception of pricing can be influenced depending now how you write the price on the menu.

I’m here in San Antonio, Texas where the restaurant in the lobby has used the very strategy I discussed in Sales Influence Moment #60.  If you haven’t watch the video, do that first and then check out this picture so you can understand how they are trying to “influence” their patron’s perception.

Note that the prices are written out (e.g., forty two dollars, thirty six dollars) instead of using numerical values or $ signs.

menu pricing influences perception

 

Personal Thank You to my new friends at Toyota

At the end of my keynote, the folks at Toyota were kind enough to present me with my own mechanic’s shirt.  I sent them this picture as a thank you.

Toyota Sales & Leadership Keynote to Owners & Dealers held in Oakland, California

Great audience and Wow!  I got an opportunity to look behind the Toyota curtain at their people, products and their passion for their cars and I was duly impressed!  What a great company and culture!

Toyota Keynote Speech by Victor Antonio

Sales Training Video #65 – The Best Presentations are Full of *hit, here’s why!

by Victor Antonio, Sales Buy•ologist

In this Sales Training Video learn how to present and talk a lot of C.H.I.T. Load up your presentation with a lot of CHIT to drive your message home.  Having a lot of CHIT in your presentation will guarantee that the message you deliver will be well received.  Here’s how:

Sales Influence Moment #64 – Classical Conditioning in Selling and Success

by Victor Antonio, Sales Buy·ologist

Toyota – Sales, Leadership & Motivational Keynote in Oakland, California (February 15, 2012)

Submitted by Victor Antonio, Sales Buy·ologist

Getting ready the night before for a big keynote to the folks at Toyota at the Lescher Theatre.  Yes, even I still need to practice :-)

toyota corporation sales motivational keynote by victor-antonio

Motivational Keynote Point-of-View POV- Leadership Conference Wrap-Up

Having Fun at UGA

University of Georgia Athens invited this morning to be their keynote motivational speaker to kick off their leadership conference. See me wrap my awesome session with the Success Pledge that has become my trademark. I asked one of the students to stand behind me so you can get a feel for what it’s like to be a speaker. Enjoy!

Sales Influence Moment #63 – Feature & Benefits are Dead; It’s about Sales Advantages

by Victor Antonio, Sales Buy·ologist

It’s not always about features and benefits; that’s old school sales thinking.  Here’s a new model, a new mode of thinking when it comes to selling the value of your product or service.

Video: Best Motivational Speech Ever – SURPASSES 100,000 Views!

By Victor Antonio, Sales Buy·ologist

This motivational keynote video surpassed the 100,000+ VIEWS mark on YouTube.  If you haven’t seen it, check it out!

A special thank you to all of you who’ve supported the dream and the journey…you know who you are :-)

Victor Antonio

Sales Influence Moment #62: Social Proof : Testimonials, Case Studies or Videos

by Victor Antonio, Sales Buy·ologist

Social Proof : Testimonials, Case Studies or Videos. In this video Sales Training expert and keynote speaker Victor Antonio talks about the different types of social proofs or persuasion tools you can use to convince a client. People are more convinced when the see other testimonials from other clients, especially those that are similar to their own needs or industry and are recorded on video. In this video, Victor Antonio discusses the advantages and disadvantages of all three types of social proof.

Sales Influence Moment #61 – What Motivates You: Internal, External or Eternal Motivators?

by Victor Antonio, Sales Buy·ologist

What motivates people to buy is important. Understanding those motivations will provide you some coordinates on how best to approach the prospect.  I’ve identified three (3) broad categories,…see if you agree.

Fallen Ladders Don’t Matter – A Story of Passion Over Adversity

Rio Grande (Barrio Guzman Arriba), Puerto rico

Rio Grande (Barrio Guzman Arriba), Puerto Rico

by Victor Antonio

I rediscovered this article I wrote 8 years ago and thought I’d share it with you.  Although we no longer own the house, the memories will always remain.

We own a home on the island of Puerto Rico nestled high in the mountains against the backdrop of the United States’ only national rainforest, The Yunque.  To say that the trees, faunas and wildlife are incredible is an understatement.

Where we live there are only a few handful of houses spaced apart enough to enjoy one’s own privacy.  One of my neighbors is a wonderful retiree name Emilio.  When you look at Emilio he reminds you of that favorite grandfather who would probably play pranks on you.  Emilio’s humor and energy, if you’re around him long enough, is contagious.

About six months ago as I was pulling up to our house, I saw huge piles of cement powder, boards and tools scattered about Emilio’s front yard.  I went over to see what he was up to.  Emilio had decided to build his own cement patio.  “Incredible”, I thought.  I asked him if he was going to do it himself and he said, “Yeah, why?”   When I returned to Puerto Rico a month or so later he had finished the patio which extended wonderfully off a small dip in the valley giving him an even more spectacular view of the rainforest.

The next time I went to the island, I remember while sitting on my porch enjoying a cup of coffee and the view of the valley, I heard someone yelling my name, “Victor, Victor”.   When I came done the road by Emilio’s house I saw him sitting on the roof of his house with his feet dangling over the edge and laughing.  Apparently, while repairing some shingles on his roof, the wind came by and blew the ladder away and he had no way of getting down.  After a few moments of laughter, on my part, I put the ladder back in place so Emilio could get down.

Last week we went up to the house in Puerto Rico again to find Emilio finishing up the installation of a hot water heater powered by a couple of solar panels he had installed.  Apparently technology didn’t scare this old guy either.

That night we sat down and chatted while sipping on a few cold ones.  Emilio’s story of how he was raised and the adversities he’s had to overcome made him even more amazing.  One of the most recent challenges was the loss of his wife to cancer 10 years ago after 42 years of marriage.  She died before their dream house there in Puerto Rico was finished.  Emilio can’t go for more than 10 minutes in a conversation without bringing up her name.  To hear him speak of his wife, you think she’s in the next room.  A beautiful black and white photo of their wedding sits alone atop a desk and is the first thing you notice when you step inside his home.

Emilio still takes care of his house and continues to improve on it.   I suspect that in his mind he’s not building it alone.  No.  Whatever new task Emilio takes on, his wife is right there beside him in spirit.  His vision for their dream house continues to motivate him on to the next project.

Unlike Emilio, many of us have lost our motivation.  We’ve lost that drive to bring about the life we once thought of having.  We’ve surrendered it to the past and have become apathetic in reclaiming it.  Our will to pursue our passion, our dream, our vision has atrophied.

Many of us complain that it’s too late to start a career or learn a new skill.   We think we’re too old to learn anything new.  Think of Emilio.  He learned how to build the patio as he went…at 78!

Many of us stop dreaming because of some tragedy or misfortunate event.  Think of Emilio.  He taught me to work through the pain, push on and give your life new purpose, new meaning.

And, many of us are afraid to fail or look stupid in the process of building our dream.  Failure scares us.  Think of Emilio sitting on the roof when the ladder was blown out from under him.  I didn’t find him on the roof depressed or belittling himself.  Instead I found a big kid laughing at himself and the situation.  From Emilio I learned that fallen ladders (i.e., things don’t go the way we planned them) don’t matter and it’s OK to ask (or in Emilio’s case yell) for help.

Emilio shows no sign of letting up.  He’s a human Energizer bunny still going strong, still building on his dream, still holding steady to a shared vision.

Are you still holding steady to your vision of happiness?!

Are you still building?!

Remember to laugh when the winds of misfortune blows your ladder out from under you.   And, don’t be afraid to ask (or yell) for help.  You may be surprised at who shows up to help support your vision.

 

Copyright © 2004 by Victor Antonio G.   All rights reserved.  This article MAY be reproduced in any form or by any means, electronic or mechanical, including photocopying, as long as the author’s name, website and email address are included as part of the article’s body.  All inquiries, including information on electronic licensing, should be directed to Victor Antonio G.


Sales Influence Moment #60 – Menu Influence via Dollar Signs, Numbers or Text

by Victor Antonio

Note: This study was also highlighted in the new book, “Brainfluence” by Roger Dooley.  A great read; I suggest you go out and buy yourself a copy!

Sales Influence Moment #59 – The Attention Span Curve: How Clients Listen When You’re Selling

by Victor Antonio

The video is key in understanding how to present.  Knowing when and how to insert ” pattern interrupts ” is key in maintaining your audience’s attention.

Sales Influence Moment #58 – Missed Information and Repetition in a Sales Presentation

by Victor Antonio

Response Block Selling – Part 5

by Victor Antonio

Sales Training Course on “Response Block Selling: A New Approach for Lowering Buyer Resistance and Selling More”.

This program will literally change how you present your product or service to a potential buyer. Response Blocking is a method for preempting a buyer’s objection before he voices the objection.

The premise of Response Block Selling is the following: If a buyer states an objection aloud, the buyer is more likely to stick to that objection (rule of consistency) and will look for validating information (selective perception) to support or defend that particular viewpoint.

So the key here is to prevent the buyer from voicing an objection thereby shunting the need to then support that objection. Learn how to ‘structure a response block’ that will lowers a buyer’s resistance making the sale that much easier.

In my book you will find over 20 examples of common objections salespeople face when selling. Using the Response Blocking System you will learn how to minimize and discard each objection thereby reducing the buyer’s resistance. Forget ‘blocking or overcoming’ objections; learn how to prevent them from occurring in the first place.

You can download my book, “RESPONSE BLOCK SELLING” along with the AUDIO book for FREE at http://www.VictorAntonio.com/promo

Follow

Get every new post delivered to your Inbox.