Sales Influence Moment #38: Reduce Cost or Increase Revenue

ROI – Defining Your Revenue Impact Areas

By Victor Antonio   If you’re in the ‘systems automation’ business, then one of the best ways to prepare for a sales presentation is being able to define the areas of impact your product or service will have on the clients direct costs or operating expenses.  A mistake many B2B salespeople make during the presentation [...]

Product versus Profit Presentation

Victor Antonio, Sales Consultant, Sales TrainerIn any B2B sales situation, it is incumbent upon the salesperson to improve a client’s ability to circulate their capital quicker. This can be done through increasing sales, shortening account receivables or increasing inventory turns.

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