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Sales Influence Moment #38: Reduce Cost or Increase Revenue
ROI – Defining Your Revenue Impact Areas
By Victor Antonio If you’re in the ‘systems automation’ business, then one of the best ways to prepare for a sales presentation is being able to define the areas of impact your product or service will have on the clients direct costs or operating expenses. A mistake many B2B salespeople make during the presentation [...]
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Product versus Profit Presentation
Victor Antonio, Sales Consultant, Sales TrainerIn any B2B sales situation, it is incumbent upon the salesperson to improve a client’s ability to circulate their capital quicker. This can be done through increasing sales, shortening account receivables or increasing inventory turns.
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