Real World Example of How to Influence Price Perception by Using Words Instead of $ or Numbers

Real World Example of How to Influence Price Perception by Using Words Instead of $ or Numbers

Fallen Ladders Don’t Matter – A Story of Passion Over Adversity

Inspirational story, Fallen Ladders Don’t Matter

The Opportunity Cost of Sitting in the Back Seat

Read this great blog post on how our mind makes decisions on whether or not to make a purchase based on our perceived constraints. Click Here

Product versus Profit Presentation

Victor Antonio, Sales Consultant, Sales TrainerIn any B2B sales situation, it is incumbent upon the salesperson to improve a client’s ability to circulate their capital quicker. This can be done through increasing sales, shortening account receivables or increasing inventory turns.

If Your Price is Too High…Frustrate Them!

Here are two sales equations to keep in mind next time you’re selling to someone and they say, “Your price is too high!” Low Frustration = High Price Sensitivity High Frustration = Low Price Sensitivity If a person isn’t frustrated with their current situation, then the need to change (i.e., motivation) is small. And since [...]

A Bad Attempt at Selling – Example

It’s no wonder people get frustrated when they sell…they DON’T know what they’re doing. The other day I get this call (below). ————————– Victor: Good afternoon, this is Victor! Caller: Hi Victor, my name I Jane Doe and I’m calling from your Charlotte Chamber of Commerce. We are putting together an business event and we [...]

Study Confirms How to Control the Client’s Perception of You

Learn how to control a client’s perception of you

A CXO Love Story: Part 2 – Let’s Play Nice

A CXO Love Story: Part 2 – Let’s Play Nice. I went looking for synergy and came up empty.

A CXO Love Story: Part 1 – Assessing the Terrain

A story about getting in to see c-level executives in a high-technology company.

Sales Article: Sales Truth Serum For Buyers Who Lie Getting Accurate Information from Prospects

A good technique for getting more accurate information from your client.

Article – Nod Your Way to More Information

Does simply nodding your head help you pump more information out of your client? Find out.

Article: Unlock the Ankles, Unlock the Sale

How to read body language and what locked angles are telling you.

Article: Upside of a Down Market – 10 Reasons a Recession is Good for Selling

Find out why a recession can be advantage.

Article: Part 1 – What Should I Buy? A Look at Choices and Options in Selling

Recent studies show that too many options may cause the buyer to ‘defer’ (i.e., not make) a decision when purchasing a product. Find out if it’s a good idea to offer many options.

Article: Here’s What You Can Do With $5

A group of students were challenged to earn money in one weekend with a measly $5. On the following Monday the students were required to do a three minute presentation on their results.

(Sales Article): For Sales Managers – How to Diagnose Fear of Cold Calling

Three possible reasons for ‘fear of cold calling’ and three solutions for sales managers.

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