Real World Example of How to Influence Price Perception by Using Words Instead of $ or Numbers
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Inspirational story, Fallen Ladders Don’t Matter
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Read this great blog post on how our mind makes decisions on whether or not to make a purchase based on our perceived constraints. Click Here
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Victor Antonio, Sales Consultant, Sales TrainerIn any B2B sales situation, it is incumbent upon the salesperson to improve a client’s ability to circulate their capital quicker. This can be done through increasing sales, shortening account receivables or increasing inventory turns.
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Here are two sales equations to keep in mind next time you’re selling to someone and they say, “Your price is too high!” Low Frustration = High Price Sensitivity High Frustration = Low Price Sensitivity If a person isn’t frustrated with their current situation, then the need to change (i.e., motivation) is small. And since [...]
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It’s no wonder people get frustrated when they sell…they DON’T know what they’re doing. The other day I get this call (below). ————————– Victor: Good afternoon, this is Victor! Caller: Hi Victor, my name I Jane Doe and I’m calling from your Charlotte Chamber of Commerce. We are putting together an business event and we [...]
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A CXO Love Story: Part 2 – Let’s Play Nice. I went looking for synergy and came up empty.
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A story about getting in to see c-level executives in a high-technology company.
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A good technique for getting more accurate information from your client.
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Does simply nodding your head help you pump more information out of your client? Find out.
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How to read body language and what locked angles are telling you.
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Find out why a recession can be advantage.
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Recent studies show that too many options may cause the buyer to ‘defer’ (i.e., not make) a decision when purchasing a product. Find out if it’s a good idea to offer many options.
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A group of students were challenged to earn money in one weekend with a measly $5. On the following Monday the students were required to do a three minute presentation on their results.
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Three possible reasons for ‘fear of cold calling’ and three solutions for sales managers.
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