Competing on Value re-emphasizes that the approach to selling should be value-creation and not price justification. Although it was written in 1991, this book could’ve been easily written last month. The principle of selling on value and demonstrating ROI is more important today than ever.
Filed under: B2B Sales, Book Reviews | Tagged: atlanta, competing on value, georgia, mack hanan, peter karp, roi, tco, value creation, value selling, value strategy, victor antonio | Leave a Comment »
