Book review on Crossing the Chasm is about marketing high tech products.
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Sales book review on “Let’s Get Real or Let’s Not Play” by Mahan Khalsa. Khalsa’s subtitle really describes the leit motif of this book, ‘The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed’. Khalsa’s opening salvo is an indictment of how the relationship between the salesperson and the client has become a ‘dysfunctional’ one based on a relationship of fear and mistrust. Amen!
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This weekend I read a book titled, “Step Up – How to Win More and Lose Less in Business” by Daniel Grissom. The book focuses in on one thing, performance. It analyzes, through facts, metaphors and real world examples, why some people outperform others and why some companies operate at a higher level of efficiency. The book challenges us to ask questions to uncover why some folks remain ordinary while others achieve extraordinary results.
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For more than a few years now people have been recommending that I read the E-Myth by Michael Gerber. Based on title, I thought the book was another over-hyped manifesto on how to make a million dollars on the Internet in 24 hours or less. Reading the first few pages I quickly learned that the ‘E’ in E-Myth doesn’t stand for Ecommerce but for Entrepreneur. The book was originally written in 1980. The book I read was “The E-Myth Revisited” published in 1995.
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