Having Fun at UGA University of Georgia Athens invited this morning to be their keynote motivational speaker to kick off their leadership conference. See me wrap my awesome session with the Success Pledge that has become my trademark. I asked one of the students to stand behind me so you can get a feel for [...]
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Best Motivational Speech Ever by Victor Antonio SURPASSES 100,000 Views!
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This video is a perfect example of how to use STORYTELLING to deliver a message many people have heard before in a fresh, innovative way.
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Video: Happy New Year 2011 Story – “Stop Picking Up Life’s Crumbs”
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It was recorded in February 2010 in Raliegh, North Carolina and was the first of many commencement speeches I delivered by for the university of phoenix.
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Selling the features and the benefits is the equivalent of selling the gain, not the loss. So we need to learn how to sell to Pain, and not the gain.
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Find out why a recession can be advantage.
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Documentary film starring Victor Antonio about 24 hours in the life of a professional speaker.
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A group of students were challenged to earn money in one weekend with a measly $5. On the following Monday the students were required to do a three minute presentation on their results.
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Does price really impact how we view a product? Can price influence what we think of a product? The answer is surprisingly, yes!
Researchers at Stanford and the California Institute of Technology asked volunteers to taste five different wines with the following price labels: $90, $45, $35, $10 and $5. The results?
But wait, that was only the setup. The real ‘aha’ moment came when the volunteers were told that the $90 wine was also the same as the $10 wine ($90 = $10). And that that the $45 wine bottle was the same as the $5 dollar wine bottle ($45 = $5). Yet, the wine tasters never noticed it.
Without fail each of the wine tasters found the more expensive bottles to be the best wines. In fact, brain scans confirm that when recipients try an expensive wine, part of the pleasure centers in their brains light up. When they try less expensive wine, and they’re aware of it, their brain registers less pleasure.
In other words, the expectation based solely on the price, influences how the brain ‘chooses’ to perceive how good (or bad) the wine tastes. Price influences opinions. Price does matter! The cognitive heuristic: expensive equals good holds true.
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